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| E-Marketing |
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The world relies mostly on technology to function. For a very long time Swazi small business people have lagged behind technology as a result of unavailability of infrastructure. SEDCO, in the bid to develop small to medium enterprises has looked to breach the gap for Swazi entrepreneurs. Advantages of using a website: ·Increased response rates in e-marketing over traditional direct marketing since a lot of developed markets and the world at large depend on technology to do business.
·Fast, flexible and responsive - taking days to produce and evaluate results rather than weeks. By using -e-marketing, the response can be immediate. ·Inexpensive to produce and personalize as opposed to printed material. ·Easy to target, track and measure. ·Easy integration with print and other "offline" campaigns. ·All the feedback and marketing data can be obtained and analyzed to improve the e-marketing strategy and response rate for the next campaign.
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